About Us

Maximizing Character is a character development and life skills program dedicated to teaching youth values and skills to develop and maximize good character and potential. Maximizing Character programs aim to help youth to use their character strengths in their daily lives by learning to think and act with respect for themselves and others.


Mission: To partner with parents, schools and community leaders in order to promote good character, teach life skills and foster social responsibility among youth through community service.

Vision: Maximizing Character seeks to provide character development and life skills to youth in educational and community settings in order to maximize their potential as they engage in a global society.

Core Values: Wisdom, Integrity, Service, Excellence (W.I.S.E.) Other featured values include Goodness, Kindness, Patience, Self-Control, Love, Knowledge, Citizenship, Respect, Responsibility, Caring, Honesty & Fairness, Trustworthiness

Maximizing Character is a nonprofit 501c3 organization developed in 2011 by Founder and Executive Director, Alicia R. Gaston. The initial program involved teaching character building lessons that aligned with academic standards to youth in a community-based setting. In 2013 Alicia and her husband, Thomas “Tommie” Gaston, established Maximizing Character LLC in response to their growing concern for youth engaging in risk behaviors such as bullying, truancy, substance abuse, high school drop-outs and delinquency as well as the growing lack of self-worth, compassion and respect for others.

Alicia Gaston – President/Executive DirectorIMG_0506

Tommie Gaston – Treasurer

Carol Ellison – Vice President

Sharon Lunsford – Secretary

Anita Foster – Educational Director

Antoinette Hunt – Educational Director


  1. Thank you for the follow in Kerri Chronicles, Alicia. I look forward to getting to know you. All the best my friend.

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